Ashton Keys: Empowering Student Athletes to Reap the Benefits of Their Talents
Ashton: Thanks for having me, Spiffy! The NCAA passed a blanket waiver on July 1, 2021 that allows amateur athletes the opportunity to monetize their name, image, and likeness. However, student athletes that spend 50+ hours a week between scholastics and sports aren't able to efficiently accelerate their monetization opportunities while participating at a high level in their prospective sports.