Ayushi Sinha: Bringing South Asian-inspired Prints to All
Ayushi: Glad to be with you, Spiffy! I’ll start by noting that my sister Astha and I have spent the last 15 months sharing Wi-Fi and the past 18 years sharing our clothes. Like many other earthlings, we have loved wearing—and, in our particular case, sharing and designing—leggings during the pandemic-imposed work-from-home (WFH) period. Luckily, wearing comfortable yet stylish clothes is here to stay, and we're all about this new normal. However, there's a problem: contributions from people of South Asian roots are missing from the athleisure industry! Astha and I identified a need for unique and fashionable prints. So, we founded Yustha Yoga, which designs South Asian-inspired athleisure. We are committed to bringing prints that women in our family have worn for generations to the world of athleisure, paying homage to yoga’s roots.