Martin Samaan: Bringing the UN SDGs to People on a Different Level
Martin: Happy to be with you, Spiffy! In my work, I lead a team of seven communications specialists to promote the Sustainable Development Goals (SDGs). Our challenges include how to communicate the SDGs to people in an exciting way and get them to understand that each of us has a role to play in helping the SDGs succeed. People taking action is our main focus, and we do that by developing key messages that will help drive our campaigns. We identify ways to do this via special events, social media, and engagement of partners all around the world. Our work is multilingual, and we brief partners on how to use all our assets for their own means, allowing them to customize them to fit their audience. If the message resonates and inspires people, there is no limit to what we can achieve together.