Briana: Glad to be with you, Spiffy! Each of us has our own personal set of values, and those values may shift over time. There should be a way for individuals to express their own values in terms of the things they buy. If we are conscious about our consumption, our choices can have a tangible impact on the greater good. We’re focused on more than just the environment: we are promoting diversity, fair trade, ethical product practices, clean ingredients, and companies that donate to nonprofits.