Eva: At Launch Pop, we have a deep passion to help founders realize their ideas and transform them into stellar founders. We do this by embedding our team with theirs so it feels like you have an in-house CMO (chief marketing officer) but with five to seven team members who have built and launched multiple direct-to-consumer (DTC) companies. Our most impactful work is in our proprietary research methodology called Signal Testing. Founders come to us with an idea or ingredient to create a new product or disrupt a category. We take this as the base to help them figure out the opportunity in the market, how to build the brand, and go-to-market. The results of this method have generated a lot of amazing case studies at Launch Pop such as Morning Recovery Drink, Liquid IV, Hydrant, GEM, Rael, and Topicals.