Jason: When I first started ActiveCampaign, I handled every customer inquiry myself no matter the size. I’d spend hours making sure that customers got what they needed. And I saw early on what a huge difference it made in retention and referrals. I found there was a real need for this kind of advanced tech at an affordable price for businesses of all sizes. There’s a misconception that small businesses are simple, but they actually have complex needs and limited resources. That’s where we support them.