Marco Iotti: Decentralizing the Beverage Industry and Eliminating Plastic Bottles
Marco: Thanks for inviting me, Spiffy! Did you know that the beverage industry has an enormous sustainability problem? Selling sodas, it proposes sugar and chemicals mixed with water, a resource that is ubiquitous, in plastic bottles. If we think in this way, it sounds insane, but it is really what happens on a daily basis. The bottles we use for a few minutes stay with us for generations to come, and they contribute massively to the eight million metric tons that are thrown into the oceans every year creating danger for marine life and creating pollution at all levels. This is only the tip of the iceberg, as it comes with large emissions due to transportation, fertility issues due to microplastics, desertification due to water depletions, and more.