Maria Ida Palmieri: Bringing Social Business Models inside of Companies
Maria: It’s great to be here, Spiffy! Through my work at The Grameen Creative Lab (TGCL), we were mainly addressing one challenge—how can we make business as usual become even more usual by putting people and the planet at the center? At TGCL, we were using creativity and innovation, in particular, to train social entrepreneurs and company leaders of today and tomorrow to adopt social business principles and mindsets in the way they were designing and carrying out their business, following the vision of our founder and Nobel laureate—Professor Muhammad Yunus. Key aspects of our programs were to first analyze problems systemically.