Kelsey Willock: Creating a New Access Point to Manage Personal Finance
Kelsey: Aura is an emotionally intelligent financial wellness and investment platform that provides access points to financial markets for women and underserved individuals who have been locked out and left behind by the financial system. Aura leverages behavioral psychology to curate a hyper-personalized investment management tool that helps reduce stress and anxiety about money and improves financial returns. Aura also offers access to on-demand financial advice and community, so users do not have to face the journey alone.