Ishveen Jolly: Making the Sponsorship Industry More Accessible and Efficient For All
Ishveen: Glad to be here, Spiffy—thanks for inviting me! We know that sports has the power to unite people and nations; but how many realize that sponsorship is the financial backbone of sports helping athletes, teams, and events to exist? We are using technology, data, and innovation to make the sponsorship industry more efficient and effective. In the 60-billion-dollar sponsorship industry, the non-top 5% of athletes and properties often have a tougher time finding sponsorship. We focus our attention on them.