Mei Lin: Did you know that family organization is time-consuming and eight times more likely to fall on women? On average, US women spend 4.4 hours on unpaid household work per day (compared to the 2.8 hours spent by men), and this unacknowledged work makes women three times more likely to exit the workforce than men. At Hearth Display, our mission is to make life easier for families (specifically for moms!) by using technology to lighten the mental load. Hearth replaces the analog bulletin board typically found in families' kitchens with a beautiful, aesthetically pleasing display—think of the 'Frame TV' but for family organization.