Pitichoke: Thanks for having me here today, Spiffy! Our mission is to simplify healthy eating. We want fresh fruit and vegetables to be delicious and also fun. Currently nine out of ten people in the US are not eating enough fruit and vegetables. Most of the quick/convenient foods that are available are unhealthy. For example, most of the food carts in NYC sell hotdogs, pretzels, kabob/lamb and rice, which are not healthy. Also, most fast-food chains are not selling top-quality fresh produce.